Do you ever feel like
you’re wearing a target?
The Tobacco industry is targeting youth by advertising their products through magazines, movies, and celebrities. You might feel like everybody is smoking, but this is just what the tobacco industry wants you to think!
Advertising
King of the Hill, The Simpsons, Anchorman: The Legend of Ron Burgundy, and Memoirs of a Geisha are just a few examples of TV shows and movies that the tobacco industry uses to advertise their products.
In order to get you to start smoking, the tobacco industry put smoking scenes on TV and in movies to make it seem like smoking is normal in our society.
Smoking in Movies
Have you ever seen your favourite celebrity smoking? That’s no accident!
Tobacco companies pay billions of dollars to have their products in movies.
In the United States, major tobacco companies spend $15.1 billion American dollars/year on advertising. That’s $41 million dollars per day! [1]
- 80% of Hollywood’s PG-13 rated films contain tobacco scenes. [2]
- 52% of teens who started smoking were influenced by smoking in movies. [3]
So, next time you watch a movie: REFUSE TO BE A TARGET!
[1] U.S. Federal Trade Commission (FTC). Cigarette Report for 2003, 2005 [data for top six manufacturers only].
[2] Breathe California of Sacramento-Emigrant Trails.
[3] Dalton, Madeline A. and et. Al. Effect of Viewing Smoking in Movies on Adolescent Smoking Initiation: A Cohort Study (PDF).
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